SME Advisor Middle East ? Video conferencing sees growth

Video conferencing is evolving rapidly. How it?s used, where it?s used, by whom and for what and its use as an enterprise productivity tool is also growing rapidly, according to a new survey of almost 5,000 enterprise video end-users around the world, fielded by Wainhouse Research and Polycom, Inc. (Nasdaq: PLCM), a firm for open, standards-based unified communications and collaboration (UC&C).

Video conferencing sees growth

The survey results published under the name ?End-User Survey: The ?Real? Benefits of Video? reveals some notable insights into the business benefits of video conferencing, deployment trends, use cases, adoption and insights for future growth. These include:

• The top benefit of video conferencing is increased efficiency/productivity (94%), followed by increased impact of discussions (88%), expedited decision making (87%), and reduced travel costs (87%).

• When asked how their companies use video conferencing today for specific, newly emerging use cases, ?To meet with customers and partners? is the top response (71%).

• Quarter of respondents say they video conference daily, 39% weekly, 21% monthly, and 14% every few months.

• Multi-vendor?environments are the norm, so interoperability is critical. 60% say they ?primarily use? more than one vendor?s equipment or software to?video-conference; 32% use three or more.

• Video helps remote workers feel more connected to their colleagues. Of the total respondents who work from home, 87% strongly agree or agree that the use of video conferencing allows them to work from home without feeling disconnected.

?This comprehensive study validates what?we?ve?been seeing from our customers for years. In or out of the office, employees do their best work when they are empowered to meet and collaborate, face-to-face, over virtually any device,? said Andy Miller, President and CEO, Polycom. ?In addition to helping foster a more productive and engaged workforce, video collaboration helps enterprises and organisations thrive by enabling more effective sales and engineering teams, better customer service, and stronger partner relationships. The world is on a path to ubiquitous video, and Polycom?s goal is to drive that ubiquity by making video easy to use, secure and affordable for all, across the widest range of devices and environments, ranging from theatres to conference rooms, desktop systems, laptops, PCs, browsers, tablets and Smartphones.?

Video Anywhere: Users leveraging video conferencing across devices, environments ? in the office, in conference rooms and on PCs, and increasingly at home or remotely on mobile devices.

• Desktop PCs and laptops are the most common devices used for video conferencing (71% of respondents), followed by room/group video systems (65%), tablets (34%) and Smartphones (33%).
• Conference rooms are the most popular environments for video conferencing today. 79% of respondents use video in conference rooms, 69% use video in offices.
• The fastest growing video conferencing environment is ?on the road? ? which includes airports, hotels and client sites.
• PCs are the number one device for video, but the age of mobile has clearly arrived. Over 90% of respondents have a Smartphone, and 75% have a tablet. More than 77% of respondents use their Smartphone for business, and 50% use their tablet for business.
• Respondents expect the use of mobile devices for video collaboration will continue to surge over the next year.

For video to grow, it needs to be available to more people, and integrated into business processes.

• Leading drivers for the increasing use of video conferencing include equipping more people with video (94% of respondents), more accessibility of video (85% of respondents), further integration of video in business software (83% of respondents) and availability in IM/UC clients such as Microsoft? Lync? (80%).

?The?long-standing?misconception is that travel reduction is the only ?real? driver of video conferencing.? This survey, however, shows that soft benefits including improved efficiency and productivity and increased impact during discussions play a prominent role in the video conferencing value proposition,? said Ira M. Weinstein, Senior Analyst and Partner at Wainhouse Research.? ?In addition, the survey highlights the value that end-users place on several of Polycom?s focus areas including ease of use, integration with presence and IM, and support for video on mobile devices.? By focusing its efforts on these hot spots, Polycom continues to make video easier to buy, deploy, manage, and use.?

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Source: http://www.smeadvisor.com/2013/03/video-conferencing-sees-growth/

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